Concept10 - Google AdWords Campaign

Concept10 - From telephone association to the ocean of knowledge

concept10.fi

We decided to take a medium size company called Concept 10. It started as a telephone association in Mikkeli. But through the years this company expanded its operations to new locations and designed new communication skills and acquired new information.

Now this company operates in seven districts of South Savo region. This company offers data center operations, outsourcing services, network solutions and traditional operator services. Its history counts over 120 years of identifying communication needs.

Concept 10 offers to its customers broadband, TV services, voice and mobile telephony and also maintenance services. As for the companies and different businesses this company offers User support and outsourcing services, ICT consulting, communications and network solutions, office solutions, printing solutions, software services, equipment and also device maintenance.

Target Markets for the AdWords Campaign

Target market of this company should be South Savo region. This is the area where this company is situated so it should firstly strengthen its market positions in this area. Also its advertisments could be expanded to the nearest regions so that Concept 10 could enlarge its customers audience.

(click on the pic to enlarge to full-size)

Creating the Ad Text

We came up with the Ad Text for the campaign. You can see it below. In our opinion the Ad Text represents the main idea of the company and is catchy enough.

Selecting the KeyWords
We have chosen some KeyWords to attach to our campaign. The list is down here.

PS: Learning some Finnish would gradually help us with adding some words in Finnish :)

concept10
telephone association Mikkeli
Telefooniyhdistys
Communications Mikkeli
telecommunication Mikkeli
IT Mikkeli
ICT Mikkeli
MPY
network Mikeli
Mikkelin Puhelin
ICT Consulting
+358 30 670 3030
landline subscriptions
computer repairs Mikkeli
computer service Mikkeli
tietopalvelut Mikkeli



Creating the budget

Concept10 is a medium - size company, so we decided that it can spend up to 25EUR per day on AdWords campaign, which will sum up to 760EUR per month (30.4 days in a month). Further on, in case of campaign expansion, the daily amount could be increased.

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Tools & Methods to analyze the success of the campaign

There are quiet few way to analyze the perfomance of the Google AdWords campaign. We will present some of them.

• First Page Bid analysis shows how big should be Cost-Per-Click bid (CPC) in order for your add to be atop the competition to be shown on the top of the search results page, when search query exactly matches one of your keywords.

• Google Diagnostics helps to analyse perfomance of different marketing activities done. As well, it allows to calculate the Clickthrough rate (how many times people clicked on our Ads). As a part of Google Diagnostics, Conversion Tracking helps to see which keywords work and which ones don't. It helps to save money and maximaze campaign's perfomance.
  
  
• Return on investment calculation shows the ratio of your costs to your profits. Google Diagnostics helps with it as well, by providing different financial info of your campaign so it is easier to make all necessary calculations.