Facebook Advertising Campaign

About the company

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For more than 35 years, BBS has been successfully manufacturing high-performance light alloy wheels for the world of motorsport and beyond. When Heinrich Baumgartner and Klaus Brand founded a small manufacturing plant for plastic body parts in Schiltach in 1970, nobody could have known just how globally successful BBS was going to become. However, success was quick to follow and the legend of BBS was born. Today, BBS, a Punch International NV company, is on the winning team at motorsports events the world over. When you look at a winning vehicle, you are looking at BBS wheels. This is why both track and road drivers choose BBS every time. The BBS success story is a global one. They use our more than 35 years of motorsport experience to manufacture our products worldwide and always to the same high standards. This enables them to surpass and not just meet all of the certification guidelines set by automobile manufactures and provides them with a firm basis on which them can build our future. Take a look for yourselves.

Facebook Campaign Plan

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Social media is a proven and effective business tool. We have chosen BBC.com web page and now we will design a plan for this company of using social media for its own purposes. To design it we should firstly take several steps to make our plan made.

Step 1.

As for every new campaign or plan it’s important to know what’s already going on and being said about our company. This could be an easy task because nowadays there are lots of different internet tools and searching engines that could help us. Also it will be useful for us to know about what our competitors and experts have achieved with their social media campaigns, about the successes and lose in this field. Knowledge of this question will help our company to decide what will help us to achieve success.

As for our company and its competitors they usually post latest news and information on its official web page. But not every person is familiar with it. So to gain more audience and to become first on the news market BBC.com need to start their social media campaign and start to post its news on social networks such as Facebook, Twitter, My Space and others so that more people could get access to it.

Step 2.

Next step is designing a strategy. First of all on this stage we should set some business goals. For our company BBC.com it is gaining more audience and becoming leaders of its market. Also these goals will allow us to measure our success later.

Step 3.

Step three is choosing so called social “champion”. This simply means that we need to find out what social medias are the most popular. May be we can be able to choose even more than one or two web pages to post our campaign. For this reason we can choose social networks such as Facebook. We can simply create their page and put a responsibility on one of our employees to update it every time there is something new. Also we can use some search engines because lots of people visit it every day and all of them will see our news and posts.

Step 4.

This step is focused on searching engines. Our company should wake some partnership with the leading searching engines. If this will be made our news will be seen on their web pages and everyone could have a link to more detailed information concerning the question they need. For this purpose we can use Yahoo, Yandex, Mail.ru and others. May be we can even start using Google if we made them a profitable sentence or just as a test if this function will become popular.

Campaign Risks

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Advertisement and promotion in social medias is by far not the most risky way of doing it. Experts of marketing agency Razorfish say that 76% of respondents do not mind having Ads on Facebook, MySpace or other social medias and 60% of Americans regularly interact with commercial companies there. On the basis of data including mentioned above we can make a conclusion that as a whole infusion of funds in social medias can be very effective but there are still some risks.

First, in general companies are still intrigued with social networks, because previously they did not have such a tight interaction with customers. For them it is a challenge, because the openness of consumers in social networks has a downside: they say everything they think, and companies do not always like such reviews. Therefore, when the company is too straightforward to try push something, it often causes open critical reaction from consumers.

Therefore, the aim of BBC should be simply to attract attention, to get consumers to remember their ad, to convey information, to make them go to company’s site. Advertisements of the company should not be straightforward and persuasive.

Another usual failure is not having enough services for customers on companies’ pages. Users want not only to get the information but also to have a possibility to share their opinions about it, to talk with others. So if BBC.com is going to create a page on Facebook or other social medias it should have places for expressing minds.

The next feature is that users got used to individualization in the Internet. That is why it is better to make the page variable so each permanent user can sort news by categories, choosing the ones he likes more. All in all, what we were talking mostly about is a risk of lack of technological sophistication.

Reference - www.bbs.com